Minneapolis, August 23rd, 2022: iC3D Software, a member of Hybrid Software Group PLC (Euronext: HYSG), has released Version 8.0 of the award-winning iC3D Suite. This latest version adds new features for production of high quality shrink sleeves, which are especially challenging for artwork preparation because the graphics must be pre-distorted to compensate for the later… Read more
The Packaging Designer Perspective (Solving the “Bunker” Problem)
For several months, I’ve written about the challenges of modern package design. But this has mainly been from the perspective of a brand owner or a printer/converter. That’s OK. Costs and time-to-market issues are pressing concerns for Consumer Product Companies (CPCs) and their partners. But just for a moment, let’s stop and talk about the… Read more
Packaging Design: The Shape of Things to Come
Packaging design must overcome a major obstacle. Consumer attention is a limited quantity. Decisions are made in seconds. By itself, beautiful, practical design is not enough. To overcome this barrier, packaging designers are turning to novel and appealing shapes. The idea of shape usage, cited in a March 2016 Creative Bloq piece, has many implications…. Read more
Product Label Transparency
With Labelexpo Americas only days away, packaging industry experts are focusing on the “how” of label design and production. That is as it should be. But label and packaging pros should also be aware of market forces. Lately, product label transparency is one such force. I don’t mean literal transparency. iC3D does give designers the ability… Read more
Packaging Design Opportunities for Commercial Printers?
I have been involved with the printing industry for over four decades. The smell of ink and paper still takes me back to my first apprenticeship in Naples, New York. My nostalgia fuels a desire to see printers succeed, even when the tide of digital and economic change is against them. Despite predicted growth in… Read more
