Package design is a combination of art and science. Success depends on many things. But often those things compete. A retail package has to be practical. The contents can’t fall out, get crushed, or easily spoil. In addition, it has to tell a story—preferably short, truthful, and compelling. Yes, I know. The story is basically… Read more
Package Design & the “Moment of Truth”
![Package Design and the Moment of Truth](https://www.ic3dsoftware.com/wp-content/uploads/2016/10/package-design-and-the-moment-of-truth.jpeg)