iC3D v4.0 photorealism offers finesse for all packaging applications
November 7th, 2016 – iC3D, the all-in-one packaging design application from Creative Edge Software is primed for maximum impact at the ALL4PACK trade show in Paris this month (November 14th – 17th). Showcased as innovator, industry influencer and key supplier to leading international brands, iC3D features in four separate exhibits including the winners’ line-up for the prestigious Comité Pack Experts Innovation Awards 2016.
Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more
For several months, I’ve written about the challenges of modern package design. But this has mainly been from the perspective of a brand owner or a printer/converter. That’s OK. Costs and time-to-market issues are pressing concerns for Consumer Product Companies (CPCs) and their partners. But just for a moment, let’s stop and talk about the… Read more
Package design is a combination of art and science. Success depends on many things. But often those things compete. A retail package has to be practical. The contents can’t fall out, get crushed, or easily spoil. In addition, it has to tell a story—preferably short, truthful, and compelling. Yes, I know. The story is basically… Read more
Packaging design must overcome a major obstacle. Consumer attention is a limited quantity. Decisions are made in seconds. By itself, beautiful, practical design is not enough. To overcome this barrier, packaging designers are turning to novel and appealing shapes. The idea of shape usage, cited in a March 2016 Creative Bloq piece, has many implications…. Read more
